How to Sell Through Writing
One thing that many good writers never understand is that writing to sell and writing an essay are not the same exercise. Sure, good essays need to be persuasive and well-written, but if they were written in the style of a sales letter, most readers would find them off-putting. Not surprisingly, the same can be said about sales letters that are written like an essay. If, for instance, your sales letter reads like a long, well-reasoned argument that weighs the pros-and-cons of purchasing your product, then it isn’t good sales material. Rather, a good sales letter is not impartial or unbiased. It is forceful, direct, and compelling. It grabs the reader immediately; and forces them to work through an argument in favor of your product. In short, a good sales letter is not just a good piece of writing. It is a power fully persuasive piece of writing that takes no prisoners; and focuses narrowly on enticing, alluring, and then closing sales. So, if you have existing sales letter...
